History Of Search Engine Optimizationsearch engine optimization SEO is a technique that used to mount the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine. SEO has two major components, On Page Optimization and Off Page Optimization.
ELEMENTS OF SEOGoogle Search Engine work with three phases.
1) Crawling
2) Indexing
3) Ranking
EVOLUTION OF SEO
1. Content Specification:
Using of same keywords more than the limit in webpages and using of unwanted keywords in blank space. This process is called Keyword Stuffing.
Black Hat : They are unethical process, it is only focus on search engine and not a human audiences and doesn't obey search engine rule.
? Keyword stuffing
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White Hat : They are ethical process.
Websites which are using white hat techniques might not suddenly pop up on the search results, they get long lasting result when they finally do.
2. Link Specification :
Websites which get more links from other website is called link specification.
Google consider it has a recommendation.
3. Quality Link Specification :
It’s a process of using links that have quality websites. This is done by Google, by Ranking each website according to user’s visit. This is called Page Ranking.
10/10 Ranking website is most Quality Website. Examples are,
• US Government website
Page Ranking was stopped by Google in 2016.
Last Google Page Ranking updation was done on December 6,2013 and February 4,2013.
Passing The Juice :
In this process, when a website that having high page rank gives links to websites that have low page rank, then automatically that high page ranking will be reduced to low page ranking.
4. Google Adwords
It’s an advertisement program by Google for displaying ads on Google. This program set a budget for advertising and only pays when people click the ads.
The ad service is largely focused on keywords.Each keyword you choose will have a cost per click (CPC) amount. A higher CPC amount can allow your ad to show at a higher position on the page.
5. Google Adsense
It’s also an advertisement program by Google where we can earn money. For that we need a good website/you tube channel that having more visitors/subscribers.It helps advertisers create and publish advertisements on publisher’s websites or you tube channel.
6. Pogo Sticking in SEO
Pogo sticking in SEO means when a user performs a search in Google and clicks on a result, then very quickly clicks back to the search result page, and clicks on a different result.
this type of behavior is direct result of immediate dissatisfaction in search result.That time Google rank the first result to low page ranking and second result to high page ranking.
7. Social Media Authority Value
In 2010, Google prefer more importance to Social Media. Maximum share the websites in social media. But later Google tells that interaction of user’s is more important than sharing. For example:
If two websites that having same interaction, then Google will rank up the website according to authority value, means it should be a celebrity, politician etc… So those who have more influence power get more interaction.
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