Sarath SEO Analyst

Monday, May 7, 2018

Description Of Google Analytics

Google Analytics

Google Analytics is the discovery, interpretation, and communication of organizations may apply analytics to business data to describe, predict, and improve business performance. Specifically, areas within analytics include predictive analytics, prescriptive analytics, enterprise decision management, descriptive analytics, cognitive analytics, Big Data Analytics, retail analytics, store assortment and stock-keeping unit optimization, marketing optimization and marketing mix modeling, web analytics, call analytics, speech analytics, sales force sizing and optimization, price and promotion modeling, predictive science, credit risk analysis, and fraud analytics. Since analytics can require extensive computation (see big data), the algorithms and software used for analytics harness the most current methods in computer science, statistics, and mathematics meaningful patterns in data. Especially valuable in areas rich with recorded information, analytics relies on the simultaneous application of statistics, computer programming and operations research to quantify performance.

History Of Google Analytics

Google acquired Urchin Software Corp. in April 2005Google's service as developed from Urchin on Demand. The system also brings ideas from Adaptive Path, whose product, Measure Map, was acquired and used in the redesign of Google Analytics in 2006.Google continued to sell the standalone, install able Urchin Web Analytics Software through a network of value-added resellers until discontinuation on March 28, 2012The Google-branded version was rolled out in November 2005 to anyone who wished to sign up. However, due to extremely high demand for the service, new sign-ups were suspended only a week later. As capacity was added to the system, Google began using a lottery-type invitation-code model. Prior to August 2006 Google was sending out batches of invitation codes as server availability permitted; since mid-August 2006 the service has been fully available to all users – whether they use Google for advertising or not.The newer version of Google Analytics tracking code is known as the asynchronous tracking code which Google claims is significantly more sensitive and accurate, and is able to track even very short activities on the website. The previous version delayed page loading and so, for performance reasons, it was generally placed just before the </body> body close HTML tag. The new code can be placed between the <head>...</head> HTML head tags because, once triggered, it runs in parallel with page loading. In April 2011 Google announced the availability of a new version of Google Analytics featuring multiple dashboards, more custom This version was later updated with some other features such as real-time analytics and goal flow charts.n October 2012 another new version of Google Analytics was announced, called 'Universal Analytics'. The key differences from the previous versions were: cross-platform tracking, flexible tracking code to collect data from any device, and the introduction of custom dimensions and custom metrics In October 2017 the newest version of Google Analytics was announced, called ‘Global Site Tag’. Its purpose was to unify the tagging system to simplify implementation.

Features of Search Analytics reports

Accurate data

Search Analytics reports deliver more accurate reports than the Search Queries report. The reports are up-to-date and provides the latest information possible.

Individual page count

Search Analytics reports only count clicks as clicks on expanded images in an image search result to your page. The previous Search Queries report counts all the click on an images, expanded or not, in both web & images search.

Data consolidated by full domain

Search Analytics reports assign all clicks, impressions, and other search data to a single, complete host name. Subdomains are regarded as separate entities by Search Console and need to be added separately.

SARATH MANIKANDAN

Friday, May 4, 2018

Google Web Master Tool Details

Google Search Console( Google Webmaster Tools)

What is Google Webmaster Tools?

Google Search Console or Google Webmaster tool is the place Google will speak with you if anything goes wrong like increase in 404 pages, crawling mistakes, manual penalties, the increment in 404 pages, malware identified, and so forth. In the event that you do not have a Google Search Console

account, you ought to get one at this point.

Google Webmaster Tools (GWT) is the essential component for Google to communicate with website admins (Or Webmasters). Google Search Console or Google Webmaster Tool let you distinguish issues with your webpage and can even update you regarding whether your site has been tainted with malware or not.

Once you start using Google Webmaster Tool, you may find that you won’t really require some of the other fancier and costlier tools, you generally use for the same very purposes.

What is more? – The best part is Google Webmaster is totally free.

Wish to be Google’s darling?- Other than purchasing paid traffic via Google Ad Words program, the ideal approach to get more traffic is via SEO. In any case, before you begin your site’s SEO campaign, the primary thing you ought to do is agree to use Google Webmaster Tools (GWT).

GWT is a free tool set provided by Google that aids you understand what is going on with your site.

Sometimes people may confuse in between Google Webmaster Tools and Google Analytics, and that is why we should clear the air at the very beginning of this “What is Google Webmaster Tools Guide”-

Google Search Console (previously Google Webmaster Tools) is a no-charge web service by Google for webmasters. It allows webmasters to check indexing status and optimize visibility of their websites.

Google Webmaster Tools

It can be seen as a telescope inside the Google Galaxy that lets you monitor how your site interact with Google, how your data and information are processed, how many pages have been indexed by Google, etc. It is like a diagnostic tool that is vital for your SEO campaign, as SEO is 50% technical and 50% knowing what people want.

search console
As of May 20, 2015, Google re-branded Google Webmaster Tools as Google Search Console. In January 2018, Google introduced a new version of the Search Console, with a refreshed user
It has tools that let webmasters:
Submit and check a sitemap and also helps the webmasters to check if there are any errors with their sitemap.

interface and improvements.
Check and set the crawl rate, and view statistics about when Google-bot accesses a particular site.
Write and check a robots.txt file to help discover pages that are blocked in robots.txt accidentally.
List internal and external pages that link to the site.
Get a list of links which Google-bot had difficulty crawling, including the error that Google-bot received when accessing the URLs in question.
See what keyword searches on Google led to the site being listed in the SERPs, and the click through rates of such listings. (Previously named 'Search Queries'; re-branded May 20, 2015 to 'Search Analytics' with extended filter possibilities for devices, search types and date periods).
Set a preferred domain (e.g. prefer example.com over WWW.example.com or vice versa), which determines how the site URL is displayed in SERPs.
Highlight to Google Search elements of structured data which are used to enrich search hit entries (released in December 2012 as Google Data Highlighter).
Demote Sitelinks for certain search results.
Receive notifications from Google for manual penalties.
Provide access to an to add, change and delete listings and list crawl errors.
Rich Cards a new section added, for better mobile user experience.
Check the security issues if there are any with the website. (Hacked Site or Malware Attacks)
Add or remove the property owners and associates of the web property.

SARATH MANIKANDAN

Thursday, May 3, 2018

Seo History And Evolution

History Of Search Engine Optimization

search engine optimization SEO is a technique that used to mount the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine. SEO has two major components, On Page Optimization and Off Page Optimization.

ELEMENTS OF SEO
Google Search Engine work with three phases.
1) Crawling
2) Indexing
3) Ranking

EVOLUTION OF SEO

1. Content Specification:

Using of same keywords more than the limit in webpages and using of unwanted keywords in blank space. This process is called Keyword Stuffing.

Black Hat : They are unethical process, it is only focus on search engine and not a human audiences and doesn't obey search engine rule.
? Keyword stuffing
? Hidden text

White Hat : They are ethical process.
Websites which are using white hat techniques might not suddenly pop up on the search results, they get long lasting result when they finally do.

2. Link Specification :

Websites which get more links from other website is called link specification.
Google consider it has a recommendation.

3. Quality Link Specification :

It’s a process of using links that have quality websites. This is done by Google, by Ranking each website according to user’s visit. This is called Page Ranking.
10/10 Ranking website is most Quality Website. Examples are,

• US Government website
• Twitter

Page Ranking was stopped by Google in 2016.
Last Google Page Ranking updation was done on December 6,2013 and February 4,2013.

Passing The Juice :

In this process, when a website that having high page rank gives links to websites that have low page rank, then automatically that high page ranking will be reduced to low page ranking.

4. Google Adwords

It’s an advertisement program by Google for displaying ads on Google. This program set a budget for advertising and only pays when people click the ads.
The ad service is largely focused on keywords.Each keyword you choose will have a cost per click (CPC) amount. A higher CPC amount can allow your ad to show at a higher position on the page.

5. Google Adsense

It’s also an advertisement program by Google where we can earn money. For that we need a good website/you tube channel that having more visitors/subscribers.It helps advertisers create and publish advertisements on publisher’s websites or you tube channel.

6. Pogo Sticking in SEO

Pogo sticking in SEO means when a user performs a search in Google and clicks on a result, then very quickly clicks back to the search result page, and clicks on a different result.
this type of behavior is direct result of immediate dissatisfaction in search result.That time Google rank the first result to low page ranking and second result to high page ranking.

7. Social Media Authority Value

In 2010, Google prefer more importance to Social Media. Maximum share the websites in social media. But later Google tells that interaction of user’s is more important than sharing. For example:
If two websites that having same interaction, then Google will rank up the website according to authority value, means it should be a celebrity, politician etc… So those who have more influence power get more interaction.

SARATH MANIKANDAN

SEO On Page Optimization

SEO On-page Optimization Techniques

On-page optimization is used to optimizing each web page, for getting higher rank in search engine results. Web page optimization can be done in two parts,

• Head part includes titles, meta tags, meta descriptions.

• Body part includes H1 to H6, contents, images,internal linking.

On page optimization

Head Part

1. Title tag

A site’s title tag is the most important website optimization element. A title tag should be short but descriptive enough for your visitors to identify you. In HTML, the code fo

r the title tag looks like this:

<title>Write The Title</title>

• snippet

A snippet is a result that Google shows to the user in the search results. Google

shows the title in blue, the URL in green and a description of what the page is about. This is what we call the snippet.

Main things that should be include in our title tags are :

• Keyword that we focused should be included in title.

• Title should have a meaningful description.

• Full capital letters are not allowed.

• Character limitation should be between 55-60.

• No spelling mistakes and grammatical errors.

• Unique title give for each page.

• Title should have minimum 3 words.

• Title should be have 512 pixel width.

• Impressive title give then CTR (click through rate) will increase.

If no title given, then Google shows probably H1 as the title. In case H1 is not good then Google will take H2 as title.

2. Meta description

Meta descriptions that describes and summarizes the contents of your page to search engines. In HTML, the code for the Meta descriptions tag looks like this:

Meta-description-example

Main things that should be include in our meta descriptions tags are :

• For a page, Character limitation between 155-160

• For a post, Character limitation is 155 because it needs to insert post publishing date.

• No spelling mistakes and grammatical errors.

• Unique meta descriptions give for each page

• Meta descriptions should be have 1024 pixel width

If no Meta descriptions given, then Google will take some highlighting contents from web page. If webpage don’t contain much content, then Google will take links, text etc…

Meta robots tag

Meta robots tag is a tag that tells search engines what to follow and what n

ot to follow. It’s a simple code that gives you the power to decide about what pages you want to hide from search engine crawlers and what pages you want them to index.

Noydir, Noodp , No follow, No index, No archive

Meta robots tag code would look like this:

Body Part

1. Header tags:

Header tags is used to highlight certain parts of your website. For this there are several tags in html. They are H1, H2, H3, H4, H5, H6. Header 1 [H1] should be used to define the most important section of our page.

User mainly attract to H1 tags. There should be one H1 and H2 in a webpage. And also give keyword that we focused as H1.

2. Image optimization

Using images within your content is a great way to make our site up. Save the image using the keyword that we focused. And also alt tag is also used for image description.

3. Internal Linking

Internal Linking means, linking one page with another page in our site.It gives a great chance to improve our site.In internal linking, try to use a keyword as the anchor text. The benefit of Internal links makes more audience to stay on our site.

To know more about SEO Introduction, Please check my previous blog History of Search Engine Optimization

SARATH MANIKANDAN

Wednesday, May 2, 2018

Google Famous Updations Details

SEO EVOLUTION BY GOOGLE (2011)

PANDA UPDATION (AGAINST CONTENT SPAMMING)

At the year of 2011 for many problems like quality for the users of google . google panda is ignore the low quality pages and adding new high quality content pages for the users. google wanted users trust value so that they wanted to improve the users experience by giving absolute results when the users search in google. in 2011 google said that :

google released a updation named panda updation. Panda is the algorithm updated by google follow quality web pages, websites, thin content search result, compelling content etc…at the same time google noticed that content spamming is increased highly. Google updation panda assigns pages quality classifications and quality rating (ranking factor). The main aim of the upadion of

“This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.”

In this updation google also finded methods to avoid content duplication (content plagiarism) . Content duplication means that if any body copied any article or images or relevant things from other web page or from other websites google will easily identify the mischief. In this update google will find out grammatical mistake and spelling mistakes by panda. In this update by google the google will not allow key word stuffing. key word stuffing means that it is a attempt to get most ranking in search engine according to google this is a illegal dealing.

MAIN UPDATION OF PANDA (2014 MAY)

In the year of 2014 google released the update of panda 4.0 the aim of this version is to find spamming. in this update google also updated that sand box. Sand box means that if any doubted pages like low quality, less using web pages Google will save that files or pages in the sand box(we can’t restore that web page).

PENQUIN UPDATION BY GOOGLE(2012)

PENGUIN UPDATION

In the year of 2012 google released penguin updation. the main aim is against link spamming.

In this update google aimed that to stop decreasing the search engine ranking of websites. In this updation if we sell or buy the like this penguin update will caught(against google policy). in this update less quality directories did not accepted by penguin. In web pages there will be exchange of link by each others to get more ranking in google this process also caughted by penguin updation. In this update google will take action against bad links to bad links and remove their ranking in google In penguin updation google said that “One of the most painful Google updates that can hit a website is called Penguin. Google Penguin aims to remove sites from the search results that have been trying to game Google by buying or otherwise “unnaturally acquiring” links to their website. It does that by basically applying a negative value to specific links. So if you have certain links, your rankings will become lower, not higher.”

In penguin updation the comment spamming also strictly caught. Comment spamming means that if anybody shares their links through the comment in other websites or social medias according to google policy it will also caughted by google.

PIGEON UPDATION BY GOOGLE (2014)

PEGION UPDATION

The main aim of this updation is to provide preference for the local search result. pigeon update the main aim is to improve and the local searching result to the users. In this updation google the local sites wanted to give Geo tagging. In local websites the Geo tagging will be useful to the users to identify the place of particular spot.

Example if we wanted to stay on particular place restaurant we want to get more information about that locality and that local search results. In this updation when we made a website we wanted to give good quality and want to give that page good design and we wanted to maintain that page very quality by adding images ,video etc…in this updation we also wanted to give our details to contact like place ,mobile number,pin number etc..in

HUMMING BIRD UPDATION(2013)

At the year of 2013 google updated the version named humming bird.

In this updation google main aim is that to simating search result (for deep search). In this updation google maintained that when any body searches google gives relevant things on others feed back.

Sarath Manikandan